Fwd: The biggest change from Google's 2018 algorithm update

Hi Joao,   SEO is an ever-changing game.   We think we know what we're doing for a while and then a Google algorithm update hits us like a ton of bricks.   Google's August 2018 update, commonly known as the medic update, showed that SEO has expanded far beyond its technical aspects. Experts soon realized that this update was all about E-A-T (Expertise-Authoritativeness-Trustworthiness).   The update makes sense. Google wants to provide the best results for a search query. A decent copywriter can write on any subject but it doesn't mean they're an expert.   Health sites were hit hardest by the update (41.5%). You might be tempted to breathe a sigh of relief if your site isn't health-related…   But the trouble is, it impacted sites in all manner of niches, including eCommerce, finance, travel, business, technology and more.   E-A-T is and will continue to be a major aspect of SEO for everybody. But, what exactly is E-A-T? Why is it so important? And what can you do to increase the E-A-T of your content?... Read the rest of the article here.   -- Cheers, John (João) A. Silva 805 291 6470 Mobile (VM) PS. You may also enjoy these...   8 Actionable Ways to Keep Your Website Visitors Hooked The 3 Emergency Strategies You Need To Avoid Blogger Burnout The Secret to Utilizing Social Media to Maximize Your SEO Strategy "The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one to lean on, rely on, or blame. The gift is yours -- it is an amazing journey -- and you alone are responsible for the quality of it. This is the day your life really begins." -- B Moawad, author      Share:  ---------- Forwarded message --------- From: Jeff Bullas <jeff@jeffbullas.com> Date: Thu, Nov 14, 2019 at 12:02 PM Subject: The biggest change from Google's 2018 algorithm update To: <joaoa.dsilva2017@gmail.com> Cheers,   Jeff Jeffbullas.com Pty Ltd PO Box 73 Lilyfield, New South Wales 2040 Australia +61413662620   If you no longer wish to receive our emails, click the link below: Unsubscribe