Fwd: How an 8-figure brand runs marketing and a bootstrapped business scales without funding

Each week we email you proven growth strategies and operations tactics from today's top-performing brands.

Hey crew, Tsup? Happy Friday. I wanted to send over a couple gold nuggets before heading into the weekend... Have you ever looked at your competition, or a business operating a couple steps ahead of you, and wondered ... how do they do it? Today we are going to answer that question by analyzing 2 separate businesses and deconstructing their marketing and funding playbooks at each stage in their journey. Death Wish Coffee - a high 8-figure brand Tortuga Backpacks - a multi 7-figure brand Both conversations will give you a detailed breakdown of what's required at each stage of scaling a consumer brand.

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DEATH WISH COFFEE: Deconstructing the marketing machine behind an 8-figure brand

I talk with Will Critcher of Death Wish Coffee, a high 8-figure brand, about how they allocate their marketing budget and diversify their messaging and creative to reach new audiences as they continue to scale. Highlights include: Using customer psychographics and generational differences to communicate marketing with different voices and purposes Why they launched a non-sales, pure content weekly newsletter Strategies for allocating your marketing budget at scale How to balance running profitable campaigns while also trying new things How Deathwish uses email to generate brand loyalty The "art" of speaking to your audience about the things they care about and aligning it with your brand. Finding markets to penetrate that aren't currently buying from you What's working better or working differently…and what new channels you should be exploring in 2020 Click here to listen to the full episode

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Bootstrapping to 7 Figures, Overcoming Capital Constraints, and Building a Remote Team with Fred Perrotta of Tortuga Backpacks

I also recently spoke with Fred Perrotta of Tortuga Backpacks to deconstruct how they scaled into a multimillion-dollar brand without raising any capital. Highlights include: A break down of each stage of Tortuga's growth, and how they funded it The "levers" that Tortuga used to hit their first 7-figures in revenue How to get traditional bank/loan funding (how profitable and for how long) Why accidental scarcity can create a bigger demand for your products. How much revenue does it take to fund your inventory and production runs at each stage of scale. Where you need to allocate your profits when growing a bootstrapped business What percentage of your marketing needs to go to performance marketing (aka advertising) Remote vs. non-remote teams Compensating for the challenges and limitations of remote teams Click here to listen to the full episode

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Hit reply and let me know if you found these episodes helpful. I read and respond to ALL emails :) Also, as a reminder, if you want me to personally review your site, growth strategy, or email performance and help you find opportunities to increase sales from your existing traffic and existing customers in 2020, grab a spot here: BOOK A FREE STRATEGY CALL. Have a fantastic weekend! In your corner, Jon-jon ---------- Forwarded message --------- From: Allen Burt (Blue Stout) <allen@bluestout.com> Date: Fri, Jan 17, 2020 at 1:05 PM Subject: How an 8-figure brand runs marketing and a bootstrapped business scales without funding To: <joaoa.dsilva2019@gmail.com> - Allen

Allen Burt Blue Stout allen@bluestout.com www.bluestout.com

Have a question? Hit reply and send it over. I read and respond to EVERY email. Think we can help improve your ecommerce sales? Let's see if it's a good fit. Apply for a free strategy call here: bluestout.com/strategy/ Who am I? My name is Allen Burt and I'm the founder of BlueStout.com - the leading ecommerce consulting firm for growing merchants. We help you design, build, and optimize your ecommerce store to increase conversion rates, average order values, and repeat purchases. Why are you receiving this email? You signed up for one of our trainings or our newsletter. But don't worry, you can unsubscribe using the link below if you hate receiving awesome, free advice from the ecommerce experts :)

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