Fwd: Increase email revenue with these advanced list building and segmentation tactics

I guarantee most of you are leaving money on the table with email. Here's how to fix that.

Hey crew, Big Announcement: We are launching a premium newsletter next week. (And early subscribers will get grandfathered in for free. So sign up here.) But, more on that in a minute. First ... I spoke with 2 brands this week that were leaving millions of dollars on the table by under utilizing email ... and they didn't even know it. (Both high 7-figure brands only driving 15-17% of revenue from email.) The first brand was scared that sending more emails would hurt her relationship with her customers. Which couldn't be further from the truth. You see, as your list continues to grow, there will be pockets or "segments" of your list that are able to receive more emails than others. These overly engaged people are your top prospects and customers - they WANT to hear from you more often. This is why it's so important to keep growing your list (with advanced list building tactics) AND aggressively segmenting it based on engagement. Send more email to those who are more engaged, and less email to those who are less engaged. This alone will dramatically increase revenue from email. We just published a great article on how to grow your list with advanced tactics here. ANNOUNCEMENT: Next week we are launching the FIRST installment of our *NEW* weekly premium newsletter, The Commerce Lab. It will be an extension of our popular podcast that deconstructs the operations and strategies that have worked for today's top brands (that have grown to where you want to be), into actionable guides you and your team can implement. Our goal with the newsletter: help brand operators, like you, stay ahead of the curve. (NOTE: We will eventually turn this into a paid newsletter, but early subscribers will get grandfathered in for free. Sign up here.)

ARTICLES AND EVENTS:

Advanced Tactics For Building Your Email List (and Segmenting Your Customers for Higher Conversions)

OK, so you've implemented some best-practice pop-ups on your site. Your email list has grown. Now comes the question: "How do you optimize to build your list FASTER?" By now, you know that the size and quality of your list equals revenue for email marketing. To optimize, Justuno shows you how to build your list even faster with qualified customers that are ready to buy with ready-to-go strategies your team can implement today. Click here to read the full article

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WEBINAR – Building out your Amazon like Post Purchase Experience

The purchase is only the beginning. So many brands focus on the initial steps to convincing a shopper to click 'buy', that they forget this is only half the battle of running a successful ecommerce business. Building an unforgettable post-purchase is a great way to entice customers to share their experience, repurchase, and become a loyal brand advocate. Learn from the leading ecommerce brand builders at ShipBob, Returnly, Fera.ai, Route and Blue Stout as we dive into how brands can provide a post-purchase experience that's even more powerful than Amazon's. In this webinar, you'll learn how to: Run a logistics infrastructure as if you were Amazon.com Share customer post-purchase experiences on social Create post-purchase emails to grow your brand Provide an Uber-like delivery experience Build a product returns experience like no other Click here to register for the free webinar event

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Hit reply and let me know if you found this email helpful. I read and respond to ALL emails :) Also, as a reminder, if you want me to personally review your site, growth strategy, or email performance and help you find opportunities to increase sales from your existing traffic and existing customers in 2020, grab a spot here: BOOK A FREE STRATEGY CALL. Have a fantastic weekend! In your corner, João A. Silva   ---------- Forwarded message --------- From: Allen Burt (Blue Stout) <allen@bluestout.com> Date: Fri, Mar 6, 2020 at 11:30 AM Subject: Increase email revenue with these advanced list building and segmentation tactics To: <joaoa.dsilva2019@gmail.com> - %Allen

Allen Burt Blue Stout allen@bluestout.com www.bluestout.com

Have a question? Hit reply and send it over. I read and respond to EVERY email. Think we can help improve your ecommerce sales? Let's see if it's a good fit. Apply for a free strategy call here: bluestout.com/strategy/ Who am I? My name is Allen Burt and I'm the founder of BlueStout.com - the leading ecommerce consulting firm for growing merchants. We help you design, build, and optimize your ecommerce store to increase conversion rates, average order values, and repeat purchases. Why are you receiving this email? You signed up for one of our trainings or our newsletter. But don't worry, you can unsubscribe using the link below if you hate receiving awesome, free advice from the ecommerce experts :)

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